Starbucks delivering customer service moon youngme john quelch
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Starbucks: Delivering Customer Service
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Starbucks: Delivering Customer Service Case Study Analysis & Solution
Delivering Customer Service In: Youngme Moon John Quelch. Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.
To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in its stores and theoretically increase speed of service. Download full text from publisher File URL: Ebook Access is available upon purchase.
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Delivering Customer Service' is accompanied by a Video Short - available only to registered Premium Educators at hbsp. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.
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